AI-powered trusted identity as a service provider Jumio has released new details from its Global Trust and Safety Survey. It found that a quarter of UK adults feel “somewhat unsafe” or “not at all safe” when using online sharing services.
Online sharing services include the likes of Uber and Airbnb.
However, while the sharing economy is expected to skyrocket to $335 billion by next year, Jumio’s UK survey uncovered a surprisingly low level of use of these services.
Over the 30 days prior to the survey taking place, over 80% of UK adults stated they had not used an online sharing service. This statistic raises questions about the regular use of these services, particularly given that in 2017, over 850,000 individuals signed a petition to keep Uber in London following its ban from the city.
A recent global PwC survey found that 89% of consumers agree that the sharing economy marketplace is based on trust between providers and users.
It’s therefore no surprise that the Global Trust and Safety Survey found that nearly 60% of users believe it is either ‘somewhat important’ or ‘very important’ for new users to undergo an identity check to prove that they are who they claim to be.Top Tips to Protect Your Business Against Social Media Mistakes
“Trust as a commodity takes years to build, yet can be lost in minutes,” said Mira Pancholi, Business Development Manager at Jumio.
“What this survey has demonstrated is that one way organisations can create an ecosystem of trust is through the process of identity verification. Consumers indicate a desire to have this layer of safety and it’s important that sharing economy providers are listening and acting on this.”
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